Sim Cho is the award-winning owner of both SKR Beauty and its sister company, Beauty Lounge Marton—premier beauty destinations renowned for their unique blend of Korean and Indian influences. Since entering the beauty industry in 2016, Sim has leveraged her rich cultural heritage to create distinctive and diverse beauty experiences for her clients.

With a passion for beauty and wellness, Sim combines her expertise in Korean skincare techniques and industry trends to ensure that both SKR Beauty and Beauty Lounge Marton remain at the forefront of innovation. Her dedication to using science-backed skin solutions guarantees clients effective and safe treatments that deliver exceptional results.

Sim's vision is further enriched by her Korean husband, whose vast knowledge in wellness brings a holistic approach to their businesses. His deep-rooted understanding of traditional and modern wellness practices complements Sim’s expertise, allowing them to provide clients with a well-rounded, results-driven experience that goes beyond aesthetics.

Together, they have cultivated SKR Beauty and Beauty Lounge Marton into symbols of cultural fusion and professional excellence, making them trusted destinations for beauty and wellness enthusiasts in the region.